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A clearer path to publishing your travel app.

Two stores, two indexing models, two character budgets. This is the listing specification that ships with the white-label mobile apps — written out so the customer publishing under their own developer account does not have to guess.

Good to know:These listings describe the white-label traveller and agent apps that customers publish under their own developer accounts. TravelCore does not currently ship an app of its own to either store — the mobile templates are in design-partner preview — so this page is the ASO specification a customer inherits at launch, not a live listing you can go and download.

App Store

Title + subtitle + keyword field indexed

Title

29/30

TravelCore — Trips & Vouchers

Subtitle

28/30

Bookings, documents, support

Keyword field (never shown to users)

94/100

travel,hotel,booking,itinerary,voucher,trip,agent,umrah,flight,transfer,b2b,agency,rihla,safar

Promotional lines

  • Opens on today, not on a search box.
  • Vouchers and QR codes available without signal.
  • Every booking, document and message on one trip.

Why it is written this way

  • — iOS indexes title, subtitle and the keyword field — not the long description. Words are never repeated between the three, because duplication wastes budget rather than doubling weight.
  • — Singular forms only: the store stems automatically, so 'hotels' after 'hotel' is spent characters.
  • — Arabic and transliterated terms (umrah, rihla, safar) are included because the first market searches in both scripts.

Google Play

Title + short + full description indexed

Title

27/30

TravelCore — Trips & Agents

Subtitle

Travel bookings and vouchers

Short description

66/80

Your trips, vouchers and support in one place — online or offline.

Promotional lines

  • Today view: what is happening now and next.
  • Offline vouchers and travel documents.
  • Agent mode: net rate, margin and credit on one screen.

Why it is written this way

  • — Play has no keyword field; it indexes the title, the short description and the full description, so terms must appear naturally in prose rather than in a list.
  • — Keyword stuffing in the long description is a policy violation on Play, and it reads badly to the human who actually decides.
  • — The short description is the highest-weighted field after the title. It is one sentence, and it is the one to test.

Screenshots

Five frames, in the order they are judged

Store screenshots are read left to right and abandoned early. The order matters more than the polish, so each frame has a job.

01

Today view — “Your day, not a search box”

Screenshot one is seen by everyone who scrolls past. It has to answer 'what is this' in under a second.

02

Trip timeline — “Every booking and document in order”

Proves depth without a feature list.

03

Offline voucher — “Works without signal”

The single most requested capability in traveller research, and the easiest to under-sell.

04

Agent margin card — “Net, sell and margin together”

Converts the B2B audience, who are a different buyer using the same binary.

05

Credit and wallet — “Know your limit before you book”

The objection-handling screenshot.

See the traveller app designSee the agent app design